Terms & Conditions

Rifle Scaling provides website design and development, and paid advertising management across platforms including Meta, Instagram, Google and TikTok. The exact deliverables, timeline and fees for each engagement are agreed in writing before work begins.

Work outside that agreed scope — additional pages, new campaigns, redesigns or features requested after sign-off — is quoted and agreed separately before it is carried out.

The first website build is provided free of charge; the client covers hosting costs, which are billed at cost and confirmed before the site goes live.

Advertising management fees are billed monthly and cover strategy, setup, creative direction, optimisation and reporting. Ad spend is entirely separate from management fees and is paid by the client directly to the advertising platform. We never take a cut of ad spend without disclosing it.

Invoices are due within the period stated on the invoice. Work may be paused on overdue accounts after reasonable notice.

The client provides timely access to accounts, branding assets, content and feedback. Delays in providing these will shift agreed timelines. The client confirms it holds the rights to any text, images, logos or other material it supplies.

Advertising and search performance depends on factors outside our control, including market conditions, competition, platform algorithms, budget and the client's own offer and pricing. We do not guarantee any specific ranking, traffic volume, lead count, sale, revenue figure or return on ad spend. Any projections shared are estimates, not promises.

The client retains ownership of all content, branding and data it provides. On full payment of any amounts due, ownership of the final delivered website design and content transfers to the client.

We retain ownership of our underlying tools, templates, frameworks and know-how. Unless the client asks otherwise, we may reference the completed work in our own portfolio.

Hosting providers, advertising platforms and other third-party tools operate under their own terms. We are not responsible for outages, policy changes, account suspensions or pricing changes imposed by those providers.

To the maximum extent permitted by law, our total liability arising from any engagement is limited to the fees paid by the client for the services in question during the three months preceding the claim. We are not liable for indirect, incidental or consequential losses, including lost profits, lost revenue, lost data or business interruption.

Nothing in these terms excludes liability that cannot lawfully be excluded.

Either party may end an ongoing engagement with reasonable written notice. Fees for work already completed remain payable, and we will hand over relevant assets and account access.

These terms are governed by the laws of Bulgaria, and disputes fall under the jurisdiction of Bulgarian courts.

We may update these terms from time to time. The version in force is the one published on this page at the time of your engagement.